What do you need to know about Yoast SEO? Here are things you need to know about the best SEO plugins on this WordPress:

Yoast SEO Complete Guide Latest

SEO is very fundamental and becomes an important factor for the visibility of a website or blog in the eyes of search engines, especially Google. This time I will discuss about a plugin that is very popular among WordPress bloggersfor SEO foundation, Yoast SEO.

This article will discuss everything related to the Yoast SEO plugin for WordPress such as the introduction of Yoast SEO, how to install Yoast, the features of this plugin, how to set Yoast properly and correctly, and everything related to the best plugins for WordPress problems. This SEO.

Immediately, we start with the topic of our discussion in the box below. For friends, please read carefully the basic guidelines below. I made this guide so that it’s easy for beginners to understand for site development . Don’t forget to practice and try it right, friends.

1. Introduction to Yoast SEO


Yoast SEO is a plugin for WordPress that works to help webmasters in terms of meeting the basic factors of SEO needs of a website or blog. This plugin is very popular among bloggers even according to Kinsta Yoast SEO is # 1 Best WordPress SEO Plugin in 2019.

Yoast SEO reigns supreme as the king WordPress SEO plugin, and is what we use here on the Kinsta blog . — Brian Jackson – Kinsta Author

Not only Kinsta, this site is also assisted by Yoast SEO to manage and build the basics of SEO. Therefore you can find this article on the first page of Google, right?

1.1 Why Use Yoast?

Not sure? I will give some important reasons why you should use this plugin. Here are some important points why you should install and use this plugin:

  1. Best WordPress SEO Plugin.
    It’s clear, Yoast is the best SEO plugin today with the SEO for Everyone tagline.
  2. Helps Build the Basic Foundation of SEO.
    This plugin helps fix the basic SEO problems of your website, such as managing the appearance of search engine results and helping SEO on-page and off-page websites.
  3. Has a Principle: Content is King.
    Yoast is very focused on content. This plugin will help you in terms of writing articles, giving advice on how to write content that ranks on search engines.
  4. Developed by a Professional and SEO Expert Team.
    Yoast Plugin was developed by a professional team and even this team also helped in developing the WordPress platform that we are currently using. So they know how to develop plugins that also support the way WordPress works.
  5. Improve Technical Section of Website SEO.
    Help sites in technical matters, such as implementing structured data markup, displaying rich snippets on search engines (especially Google), changing robots.txt and many more technical issues provided by Yoast SEO. Read more in the Yoast features section.
  6. Have Good Statistics As a WordPress Plugin
    This point can also be your consideration that is already installed and installed actively in more than 5 million WordPress users at this time. Not only that, Yoast SEO has a rating of 4.9 out of 26,892 reviews on its WordPress plugin page.
  7. Can be used free of charge.
    This plugin you can install for free with features that are enough to help the visibility of your website in the eyes of Google.
  8. Updated regularly and periodically.
    One of the most interesting things in my opinion from this plugin is the update interval. This plugin is always updated regularly within a period of 2 weeks. Very PRO right?

2. How to Install the Yoast SEO Plugin


The most important thing to do if you want to use the Yoast plugin is installation. Here’s how to install the Yoast plugin:

  1. Login to your site dashboard.
  2. Go to the Plugins > Add New menu then type ‘ yoast ‘ in the WordPress plugin search box.
  3. Then select the Install Now button to begin the Yoast plugin installation process.
  4. After that, activate the plugin by selecting the Activate button .Aktivasi-Plugin-Yoast
  5. The Yoast SEO Plugin is already installed and active on your site. Yoast is ready for battle.

3. Yoast SEO Features

Do you understand why you have to install this SEO plugin on your WordPress? Well, then I will describe in full all the features possessed by Yoast SEO in this section.

The following Yoast SEO features that you should know to make it easier for you when setting up and understanding how to set Yoast SEO properly and correctly. Here goes the explanation:

3.1 General

This is a common setting for the Yoast plugin. There are three sub-settings in this setting namely Dashboard, Features and Webmaster Tools. Following is an explanation of the settings in the General section:

  1. Dashboard – This section is a place for basic plugin information and notifications if something goes wrong with our settings. Here also appears a notification if there are important suggestions related to SEO on our site.
    • First-time SEO configuration : Feature to help users to adjust Yoast settings in a basic and automatic way.
    • Problems : Features that will give you a notification that there is a serious error in your site.
    • Notifications : Notification feature that tells users something about Yoast.
  2. Features – The Features tab is a place where you can activate or deactivate the main features of this plugin.
    • SEO analysis : Feature to manage on-page SEO with analysis according to the content / article to be written.
    • Readability analysis : Features that help to determine the accuracy of the structure and style of article writing.
    • Cornerstone content : Feature to tag pillar articles.
    • Text link counter : Helps improve the internal structure of the site.
    • XML sitemaps : Sitemap features to submit to webmasters, such as Google Search Console and Bing Webmaster Tools.
    • Ryte integration : Yoast and Ryte integration features.
    • Admin bar menu : The feature to activate the Yoast option appears in the WordPress dashboard menu.
    • Security – no advanced settings for authors : Option gives access to Yoast settings for other authors.
  3. Webmaster Tools – This feature is a place where you can enter website ownership verification codes from several Webmaster search engines such as Google, Bing, Yandex and Baidu.

3.2 Search Appearance

Search Appearance is one of the important settings in Yoast SEO. In this menu you can manage everything related to your on-page SEO, especially for content, knowledge graphs & schemas, rich snippets and RSS feeds for your site. The following is an explanation of the features in the Search Appearance setting:

  1. General – In this General tab you can set separators or separators for the title of your article when displayed on search engines – sections <title>. This feature is used to separate the title of the article with the site name in habit. If you change this setting, the separator in the <title>site title will change as a whole.
  2. Content Types – This setting makes it easy for you to be able to manage three types of content, namely Post and Pages. This setting also applies as a whole – bulk action . Here you can adjust whether or not you want your page indexed in search engine results, display dates in search results, activate Yoast SEO Meta Box on individual pages, set the title display and also set how content descriptions are displayed on search engines.
  3. Media – In this section you can set the url of the media that you uploaded to your content, such as pictures and videos. Well, this feature helps you to redirect the url from the image / video to the attached page or url attachment.
  4. Taxonomies – Taxonomies settings make it easy for you to manage category, tag and format pages. Just like Content Types, here you can adjust how the three pages are displayed on search engines. For the latest Yoast SEO settings, there are additional Category URLs that set whether or not the slug category is displayed.
  5. Archives – Just like Taxonomies, Archives settings help you to be able to manage how the Author, Date Archives and Special Pages pages are displayed on search engine search pages.
  6. Breadcrumbs – The breadcrumbs feature is a superior feature of the Yoast SEO plugin. This feature helps to display the order and depth of your article directory from the homepage to the article page. This feature is part of structured data markup that helps search engines to display the location of articles in a blog. Breadcrumbs are also often referred to as secondary navigation which helps users to map the directory of a site.
  7. RSS – In this section you can manage all things related to RSS.

3.3 Search Console

Search Console settings are features that you can use to monitor errors and warnings from your site with the help of Google Search Console. This feature, of course, you must connect with your verified Webmaster account with the domain you are currently using.

This feature will make it easier for you to audit and monitor error and warning pages in Google’s search results and crawl results. Without having to log in to your Webmaster account, you can already find out which page url has errors and needs to be corrected.

3.4 Social

For Social settings, you can add information from your social media account details or the official account of your site.

  1. Accounts – Fill in all the details of the url / social media site or personal link. Supported social media are Facebook Page, Twitter, Pinterest, Youtube, Instagram, LinkedIn, MySpace and Wikipedia.
  2. Facebook – In this settings menu, you can add details of Facebook’s Open Graph settings that are useful for managing how the article will look when shared with Facebook.
  3. Twitter – As with Facebook settings, in this Twitter tab you can adjust how the article will look when shared on Twitter.
  4. Pinterest – Unlike the two social media settings above, this tab is useful for verifying your Pinterest account when linked to a website.

3.5 Tools

Setting Tools allows webmasters to easily manage technical websites. Settings that can be done in this Yoast SEO setting are Import & Export, File Editor, Bulk Editor and Text Link Counter. The following is a more complete explanation.

  1. Import and Export – Import & Export settings help to duplicate Yoast SEO settings that are on a website and are applied to other websites without having to make arrangements from the start. Very helpful for those who have more than one website.
  2. File Editor – In the File Editor settings, you can change your site’s robots.txt file and .htaccess file without having to go through FTP or CPanel hosting.
  3. Bulk Editor – Bulk Editor settings make it easy for you to make changes to the title and description of a page or post at the same time without having to edit individual titles / descriptions individually.
  4. Text Link Counter – Text Link Counter is very useful for improving the structural website. This feature can tell that a page or post already has an external / internal linking or not.

4. How to Setting Yoast SEO for Beginners

First time using the Yoast SEO plugin on WordPress? Take it easy, we will explain how to set up the Yoast SEO plugin in WordPress specifically for you who are still beginners or for the first time using this best SEO plugin.

4.1 Yoast SEO Configuration Wizard Settings

This setup method uses the Yoast SEO Configuration Wizard feature . This method is perfect for beginners who have just installed the Yoast plugin.

Yoast-SEO-Configuration-WizardYoast Settings Automatically

Here’s how to configure Yoast SEO for beginners or beginners:

  1. Log in to the WordPress dashboard .
  2. Click on the SEO menu on the left of the dashboard.
  3. Click on the General tab > Dashboard .
  4. If this is the first time you have opened this setting, click on the Configuration Wizard link . However, if you have already opened this setting, click on the Reopen the Configuration Wizard link .
  5. After the settings page opens, please follow step-by-step for 8 steps on how to use the Yoast configuration wizard for beginners below.

STEP 1. Environment

Environment is a settings menu to set whether your website is live and indexed by Google or is still under development.

Environtment

How to set Environtment in Yoast:

  1. Option A: My site is live and ready to be indexed .
    Select this option if your website is ready to be indexed by Google. – recommended
  2. Option B: My site is under construction and should not be indexed .
    Select this option if your website / blog is still under development – Under Construction – or your website / blog is not ready to be indexed and traced on the Google search page.

STEP 2. Site Type

Site Type is a Yoast setting menu that functions to describe your website as belonging to a certain type of site. For example, your site is a company site or just a normal blog.

Site-Type

How to set Site Type in Yoast:

  • Blog – Select this if your site is a personal blog or personal blog.
  • Online Shop – Select this if your site type is an online shop or online shop.
  • News Channel – Select this if your site is a type of news site managed by many writers and editors.
  • Small Offline Business – Select this if your site type is a relatively small office site or an office site that only contains a few pages.
  • Corporation – Select this if your site is a corporate site type.
  • Portfolio – Select this if your site is a portfolio site or a site that contains your work or display of your work. Examples such as sites that contain photos from a photographer.
  • Something else – Select this if your site is not included in the types of sites listed above.

Why should you set this up? Because the information above will help Google or other search engines to find out the type of your site and may appear in the Google search snippet feature , for example.

STEP 3. Organization or Person

Organization or Person serves to describe whether this site is managed by a company or an individual.

Organization-or-Person

This information will help Google to find out the structure of site management.

  • Organization .
    Choose this if your site represents a company. Urgent! If you choose this then you must write the name of Organization or Company you and also upload the logo of your site in selection Choose An Image .
  • Person .
    Select this if your site represents a person or individual .

STEP 4. Search Engine Visibility

Search Engine Visibility is one of the menu settings in Yoast to be able to manage the site index and all site pages on Google and other search engines . This setting is very important for a site to select or exclude certain pages to be indexed or not indexed by Google.

Search-Engine-Visibility

How to set Search Engine Visibility in Yoast:

  • Posts.
    Select Yes to tell Google to index the Post or Article page in the search engine. Select No to not allow this – If you choose this then the Post page or Article will NOT be indexed on Google. I suggest choosing Yes.
  • Pages.
    Select Yes to tell Google to index the Page or Page in the search engine. Select No to disallow that – If you choose this then the Page or Page will NOT be indexed on Google. I suggest choosing Yes.

STEP 5. Multiple Authors

Multiple Authors are settings menu where you set up and tell the Google that the site you have what the author or authors. This is arranged so as to avoid duplicate content on your site that adversely affects Google’s search engine visibility.

Multiple-Authors

How to set Multiple Authors in Yoast:

  • Yes : Select this if your site has more than one author.
  • No : Select this if only you write and work as a site author.

STEP 6. Title Settings

Title Settings are settings that you must set to choose how the title of your article or page is displayed on the Google search engine.

Title-Settings

How to set the Title Settings in Yoast:

  • Website name : Write your site name or brand name in this box.
  • Title separator : Select one type of separator between the title and the site name when displayed on Google.

STEP 7. Learning

Learning is a page that contains learning material about Yoast SEO. There is nothing to adjust at this step.

STEP 8. End Setting – Success

The final step is the appearance that you have installed and applied the Yoast SEO basic settings successfully.

The methods and steps above are how to set Yoast SEO for beginners . If you want to know how to setup Yoast SEO advanced , please continue reading to the next session.

5. How to Setting Yoast SEO for Advanced

After giving a special way for setting Yoast SEO beginners with the help of wizaard configuration, then I will give you a way to set Yoast SEO WordPress to be continued. This setting does not require any coding skills, but there are some that require a rather complicated configuration.

5.1. Set the Search Appearance Feature

Search Appearance is a very important Yoast feature to manage. In this arrangement, you can manage everything related to your site’s structure and SEO settings.

There are many things you should know from this Search Appearance menu, including setting the overall title of the article, indexing images on search engines, managing the schema, managing SEO social media and many others. For more details, let’s read the explanation and how to adjust Yoast’s settings:

5.1.1. General

In the General tab you can set what will be the title and article / site title separator and the Knowledge Graph and Schema settings. Here are the details:

Title Separator

Title separator settings are Yoast settings that function to determine what symbols will be the separator between the site name and the article title when appearing on search engines. If you are not familiar with the title separator, consider the image below.

Tampilan-Title-di-Google-untuk-Website-Yoast

There are many choices that can be the title separator for your blog. Please choose what symbol will be the separator between your blog name and the title of your article in the search engine search display.

Title-SeparatorExample of separator selection

Tip : Choose a unique and suitable title separator for your blog, this will also be useful for increasing your blog’s CTR on search engines.

Knowledge Graph & Schema

The Knowledge Graph and Schema settings are also part of your site’s SEO. If confused, pay attention to the settings that we recommend below:

Person : Select Person if your site features individuals or personal blogs.

Organization : Select Organization if your site represents a company or company website.

5.1.2. Content Types

Content types is one of the on-page SEO features of Yoast. From here you can adjust whether your articles or site pages can be indexed by search engines or not, you can even set how your site will appear on search engines. This setting is one of the MANDATORY settings to adjust . Following are the recommended content types for Yoast:

Post

This setting is your article page settings or inner page. See the following picture for setting our recommendations.

Content-Types-Post
  • Show post in search result: Yes – Why? Because this is a setting whether your article page gets permission to be indexed or not. If you select No , then your article page will not appear on the search engine.
  • Date in Google Preview: Yes – The reason is you should display information when this article was created. Your post date will appear to the left of the article meta description. If you choose No , the date will not appear on the search page. However, choosing Yes or No will not affect your SEO.
  • Yoast SEO Meta Box: Yes – This setting is MUST be set to Yes , because all the basic on-page SEO settings from Yoast will be set by you through this meta box. Each of your posts or articles will have this meta box under the article editor. There is no reason to choose No .
  • SEO title – You don’t need anything to do here. The default settings are good. To better understand there are several parameters and variables that you should know about in the table below.
  • Meta description – There’s nothing you need to change, just leave the default settings Yoast. For parameters and variables you can see the variable SEO title above.
Variable Variable Function
%% sitename %% Website or website name
%% sitedesc %% Site description
%% title %% Article title or page title
%% tagline %% Site tagline
%% excerpt %% A short discussion of the article or site page
%% sep %% Separate character or symbol between the title and site name

For more complete variables, please review this Yoast snippet variable article .

The page

As with posts, you can also adjust the page settings through this setting. See page settings according to our recommendations in the following image.

Content-Types-Page
  • Show page in search results: Yes – Option whether this page is allowed to be indexed by search engines or not. You should choose Yes.
  • Date in Google Preview: No – For pages, choosing No is the right option because the page is static or has not changed for a long period of time. So No is the right choice for date display on Google. Choosing the Yes option also doesn’t matter, it all depends on your taste and there is no relationship with SEO.
  • Yoast SEO Meta Box: Yes – For this option select Yes to bring up the Yoast meta box in each of your page editors.
  • SEO title – Nothing needs to be set in this section. Filling in with variables can be seen in the previous table
  • Meta description – There is nothing you need to change in this section. Leave with Yoast default settings only.

5.1.3. Media

The media is a settings page to avoid pages with little content (thin-content). The Media & attachment URLs command tells WordPress to redirect the image page to the image URL.

The point is that for every picture you upload, WordPress will create a special page that contains only images and image information. If this page is indexed by Google or other search engines, then this is not a good thing.

The effect of this on SEO is that your site contains many pages that are uninformed or not useful to site visitors. However, this setting also depends on the needs of your blog.

Example : If you are a photographer and want no special page for the image, these settings you made lawful to be No.

See the image below for the settings we recommend for Media:

Pengaturan-Media-Yoast-SEO

5.1.4. Taxonomies

This setting is specifically for managing WordPress site categories and tags. The following is the recommendation for Yoast taxonomies.

Category

For category settings, follow the image below.

Taxonomies-Category
  • Show category in search results: Yes – Our category recommends Yes for those of you who want to index your category pages on search engines. You can also change this setting to No if you don’t want to index the site category pages on search engines.
  • SEO title – Adjust according to your taste. If you selected No in the previous options, this setting does not need to be set anymore.
  • Meta description – Adjust to your taste.
  • Yoast SEO Meta Box – Leave with Default settings only and don’t need to be changed.

Tags

This setting is to set your site’s tag page on search engine search pages. Here are our recommendations for settings.Taxonomies-Tags

  • Show tag in search results: No – We recommend this setting to be No to avoid page duplication. Because many bloggers use tags that are not unique. However, if you understand and can set site tags then you can change this setting to Yes .
  • SEO title – Adjust according to your taste.
  • Meta description – Adjust according to your taste. You can leave it with the Default settings.
  • Yoast Meta Box – Leave with Default settings.

Category URLs

The unique Yoast SEO plugin is the feature URLs category. This feature can make your site category URLs become better and more professional. See pictures for further settings.

Remove-Category-URLs-di-Yoast
  • Remove the categories prefix: Remove – We recommend changing this setting to Remove and removing the word ‘category’ in each URL of your article category.

Examples of implementations between Keep and Remove:

  • Keep : https://techhow.org/category/seo/
  • Remove : https://techhow.org/seo/

In your opinion, which URL is better and more professional? The choice is according to your taste.

5.1.5. Archives

In the Archives settings section, you only need to set the Author section. See the picture below for more details.

Author-Archives-Settings-Yoast

Example of implementation :

  • Author archives: Yes – If you want search engines to display and index your author’s page.
  • Author archives: No – If you don’t want your author page to be indexed in search engines.

Breadcrumbs are one thing that MUST be on every page of your site. Why? This will make it easier for users and search engine crawler bots to know the depth of an article or page from the site.

Case in point :

Breadcrumbs-Settings-Yoast

You made an article on how to set Yoast SEO, then the breadcrumb of this page is Homepage> SEO> WordPress> How to set Yoast SEO. This means that the depth of this article is 4 because if the user opens the homepage the user must go through the SEO category and the WordPress category to be able to read the article.

There are not many settings on this page, see the picture below for recommendations from our settings.

  • Enable Breadcrumbs: Yes – Activate the breadcrumbs feature of Yoast. However, you have to add coding manually to be able to make breadcrumbs on every page of the site. How? Read in the section on how to install Yoast breadcrumbs.
  • Bold last page: Bold – If you choose Bold , the breadcrumb for that page will be bolded. So this will make it easier for users to know their location on the site. Selecting Regular will make breadcrumb like any other normal text.

5.1.7. RSS

For RSS settings, we recommend the Yoast only default settings or the Default settings . For those of you who don’t know what RSS is about? Please read in this reference .

However, if your blog is not English then you can adjust these settings according to your blog’s language. See pictures for how to set it according to our advice.RSS-Feed-Settings-Yoast

5.2. Social

Social Yoast settings are also important in our opinion. This will tell the search engine that your site has a social media account too. Of course this affects your SEO.

5.2.1. Accounts

Accounts Settings is a page where you can fill in all the URLs from social media sites . See pictures for more details.Akun-Sosial-Media-untuk-Schema

Social Media Site URL

5.2.2. Facebook

The Facebook tab is a setting for meta data from this social media. If you share your blog articles on Facebook, Facebook will display the data and information that you have set here.

Just select the Add Open Graph meta data option to Enabled . Other settings you don’t need to change here. Just follow the Default settings.

Facebook-Meta-Graph

5.2.3. Twitter

As with Facebook settings, Add Twitter meta data card to leave it Enabled . To display articles on Twitter when you share, select the default card type to use to Summary with large image .

Setting-Twitter-Card-Meta-Data

5.2.4. Pinterest

If your site has an Pinterest account or page, you can associate Pinterest with your site in this section. Fill in the Pinterest meta tag in the Pinterest confirmation section then Save changes.

With this, Pinterest will know that we are the rightful owner of this website and that your Pinterest account will display a blue check next to your site name. For example like the picture below.

The speed of a website is also one important factor for the good SEO of a website. WordPress users must carefully choose WordPress templates and themes that have good speed.

See our recommendations for some free WordPress templates that have great speed for the SEO factor of your site.

6. How to Setting On-Page SEO for Articles

On-Page SEO is very important to be optimized by bloggers to get the best results on search engine search pages. Yoast SEO plugin for WordPress can help you to get the best results from on-page SEO.

Following is the TIMELOPE guide for how to optimize On-Page SEO by using Yoast SEO:

6.1. SEO

SEO is Yoast’s main feature that will help writers to write SEO-friendly articles. There are many things you should know about this on-page SEO feature. See an explanation of each feature below.

6.1.1. Focus KeyphraseKeyword-Yoast

Focus keyphrase is a place where you fill in and enter a keyword for your optimization in the article. Without filling in this focus box, there are many other features that you cannot use such as SEO analysis.

Tip : After doing keyword research, please fill in the keyphrase focus column with the kw you have researched and see the analysis and optimization as much as possible with the SEO analysis feature.

6.1.2. SEO Title

SEO-Title-Yoast-untuk-Judul-Artikel

SEO title is a column where you can fill in the title of the article that will be displayed on search engines. The cool thing is you can make a custom title and it is different from the article title in the article.

Tip : We recommend that every time you write an article, SEO title is made different from the title of the article but the intent is the same. Try to make an interesting title for search engine users to click on your site in search results. The more users click on your site, the better the CTR.

6.1.3. Slug

Slug is part of a URL. Yoast’s slug feature can be changed as you like. Of course the best slug is a slug that is not complicated and long.

Notice the example below:

Slug-dengan-Yoast-SEO

If the title of your article is ‘ 5 Recipes & How to Cook Chickens That Drool ‘. Then the slug structure is like this:

  • Before optimization : https://namadomain.com/5-best-tips-How-to clear-cache-on-laptop/
  • After optimization : https://namadomain.com/best-tips-to-clear-cache-on-laptop/

In your opinion, which slug is more interesting?

6.1.4. Meta Description

The meta description in the SEO features section is a feature that helps you determine the meta description for each article. Like the title and slug, you can change this meta description to your liking.Meta-Description-dengan-Yoast-SEO-warna-Hijau

In writing a meta description, you should write the core of the article and try to make an interesting article description so that users are curious and enter your site. Using a good meta description will also increase the value of your CTR.

6.1.5. SEO Analysis

The most sought after by bloggers and copywriters is how to make the SEO Analysis indicator in Yoast be all green. Well, there are 14 indicators that tell you that the article you wrote is already good on -page SEO.

Cara-Setting-SEO-Analysis-di-Yoast-Dalam-ArtikelSEO Analysis Indicator in Yoast

Do you want the Yoast indicator to be green as above?

Here are 14 indicators that you should know to make the SEO Analysis Yoast indicator all green:

  • Outbound links – This indicator means you have to add one or several outbound links or other articles to be a source / reference of the article you are writing. Tip : Choose clear and relevant article sources.
  • Internal links – This indicator states that you should add a number of links pointing to other relevant articles on your site.
  • Keyphrase in introduction – Remember keyphrase? If not see here the purpose of Keyphrase . This indicator states that the keywords that are your focus in this article should be mentioned at the opening of the article.
  • Keyphrase length – This indicator shows the number of words for the targeted keywords. Yoast provides a maximum number of words of 4 words, but since there is no Indonesian translation for the Yoast word function, you can target keywords as long as 6 words.
  • Keyphrase density – This indicator shows the comparison of the number of words and the number of keywords in the article. A good keyword density is in the range 0.5 – 3% . Tip : Don’t repeat keywords in large numbers.
  • Keyphrase in meta description – This indicator shows that you must mention keywords in the article’s meta description.
  • Meta description length – This indicator checks the length of characters in the meta description. This indicator will be green if the number of characters in your meta description is in the number 120 – 156 characters .
  • Previously used keyphrase – This indicator shows whether you have targeted this keyword or not. Tip : Don’t create two articles that target the same two keywords, because this will be considered a keyword cannibalization . If you don’t know this term, please read this reference article.
  • Keyphrase in subheading – This indicator will advise you to mention keywords in your sub headings, whether in H1, H2, H3, H4, H5 or H6.
  • Image alt attributes – This indicator will check whether the images in the article have alt attributes that contain keywords or not.
  • Text length – This indicator will show the number of words contained in the article being optimized.
  • Keyphrase in title – This indicator suggests entering keywords in the article title.
  • SEO title width – This indicator will calculate the length of the title for your SEO purposes or the title that appears on the search engine search page. A title that is too short or too long is not good for SEO titles (Recommendation: between 120 – 156 characters).
  • Keyphrase in slug – This indicator will check whether you have already mentioned keywords in the slug or not.

Tip : SEO analysis is just a tool that works based on algorithms. To produce good quality, high-quality content, always remember that the articles you write will be read by humans, not machines or robots.

Add related Keyphrase is a feature that you can use if you subscribe to Yoast Premium. This feature is a feature that can help you optimize 5 keywords at once in one article. Pretty interesting right?

For you Yoast Free users, you can only optimize one keyword for one article.

6.1.7. Cornerstone Content

Cornerstone content is a feature to determine whether the article will be a pillar / main article or just a supporting article. If you are optimizing an article for a pillar article for your site, then you should enable this feature for each pillar article to be optimized.

Cornerstone-Content-untuk-Artikel-Pilar-atau-Inner-Page

6.1.8. Advanced

In the Advanced section, you can set a number of things. The features in question are meta robots, search engine index options, breadcrumb titles and canonical urls. For setting recommendations, see the figure and points below.

Advance-Setting-Yoast-untuk-On-Page-SEO
  • Allow search engines to show this post in search results: Yes.
  • Should search engines follow links on this post: Yes or No – Select Yes if you want search engines to use external and internal links in the article. Select No if you want the search engines to ignore all the links in the article.
  • Meta robots advanced: Empty – Fill in this column if you want the crawler robot to treat things differently than habit, as we do not allow this article to enter the featured snippet so add meta nosnippet. For information on what robots meta you can use, see this page.
  • Breadcrumbs title: Fill in a short, concise and clear title – The breadcrumbs title box is an option to make the breadcrumb title different from the article title in the post. For example: If the title of the article ’15 How to Cook Delicious Chicken ‘then the title of a good breadcrumb should be’ How to Cook Chicken.
  • Canonical URL: Empty – Canonical URL is filled in to avoid duplicate content. Read more about Canonical URLs .

6.2. Readability

Readability is one of the features available in Yoast. This feature serves to check whether the article can be read or has a level that can be read by low users. Readability works by using a special algorithm Yoast.

The point of this sub-section is that if your blog uses Indonesian, this feature will not work on your site, because Yoast doesn’t support Indonesian. However, if your site uses languages ​​supported by Yoast such as English, Spanish, Italian and others, this feature will really help you.

Tip : Write articles to read by humans.

6.3. Social

The last feature in the Yoast meta box is Social. Social is a place where you can optimize the appearance of your site when it is shared on Facebook and Twitter. By using this feature, you can change the cover photo, title and description of the article.

First we will discuss about sharing optimization articles to Facebook. Prepare a special image for the article cover that will be distributed to Facebook with a size of 1200 px and 630 px (width and height). For titles and descriptions, please write with a title that attracts Facebook users to enter your site.

For Twitter, prepare a sharing photo cover size of 1024 px and 512 px (width and height). As with Facebook, for the title and description make it as interesting as possible with the aim that Twitter users will read the article on your site.

7. Setting SEO Technical Sites with Yoast

There are several technical issues related to website and SEO that can be managed directly from Yoast. Below are a few things you can do with the Yoast SEO plugin:

7.1. Submit and Verify Sites to Google Search Console

Google Search Console or Google Webmaster is a cool and important tool for you to make that works to monitor the performance of your site on Google’s search engine.

The process of creating and submitting a site to Webmaster Tools requires a domain verification process that states that you have authorization to monitor the domain.

Then how do I verify the domain to Google Search Console using Yoast? Follow the detailed steps below:

  1. Open and create a Google Search Console account .
  2. Add properties and select the type of property for your site. Property in this case is your site’s domain.
  3. Select the URL Prefix property type and fill in your domain name in the URL column . Note: Fill in the site URL complete with prefixes such as: http , https , www or without www . Then click the Continue button .
  4. In the next step there are several ways to verify the site. But choose the HTML Tag method . Then copy / copy the verification meta tag.
  5. Login to your site’s dashboard and go to the SEO tab > General > Webmaster Tools and paste the verification code into the Google verification code column and select the Save changes button.Cara-Verifikasi-Meta-Tag-Google-Search-Console-Dengan-Yoast
  6. Return to Google Search Console and select the Verify button in the Step 4 image.
  7. Your domain has been successfully submitted and verified in Google Search Console using the help of the Yoast SEO plugin.

7.2. How to Activate Yoast Sitemap

A sitemap is one of the things that should be on your site. The reason is of course because with this file the search engines can find out which URLs and articles are on your site or in other words search engines can find out all the content about your site that is permitted.

How to activate Yoast Sitemap is to open the SEO menu > General > then change the On XML sitemaps section . By default, this setting is already On. See the picture below for how to activate the default sitemap Yoast in my opinion:Cara-Aktivasi-Sitemap-XML-Yoast

Enable the Yoast XML Sitemap Feature

7.3. Submit a Sitemap to Google Search Console

Submit a sitemap to webmater tools is optional to do. Can be submitted or not, because search engine crawlers will crawl to every domain that is permitted and the sitemap is automatically included.

But if you want to tell the search engines that your site is live and allowed to be indexed, please do it this way. If you have activated the sitemap feature in Yoast then your sitemap file will be at the URL:

domain / sitemap_index.xml

When accessing the page and the sitemap contents appear, the sitemap is ready to be submitted to Google Search Console. Follow the step-by-step below:

  1. Open the Google Seach Console .
  2. Open the Sitemaps tab in the left menu.Menu-Sitemaps-di-Google-Search-Console
  3. In the Add a new sitemap section , type ‘ sitemap_index.xml ‘ – without the quotes – and then press the Submit button .Submit-Sitemap-ke-Google-Webmaster
  4. Your site’s sitemap file has been submitted successfully to Google Webmaster.

7.4. How To Implement Yoast Breadcrumbs Feature

As was written at the beginning of this article that Breadcrumbs are one of the things that should be on your site and is good for boosting your site’s SEO. So how do you set and activate the Yoast Breadcrumbs feature? Here’s how to set breadcrumbs from Yoast:

  1. Login to your site dashboard.
  2. Then open the SEO menu > Search Appearance > Breadrumbs then in the Enable breadcrumbs section change to Enabled .
  3. Paste this code into your site’s WordPress theme. In general, this code is inserted in the single.php and / or page.php sections . Depends on your theme. Read more here.
  4. Done.

Yoast breadcrumbs code:

<?php
if ( function_exists('yoast_breadcrumb') ) {
  yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

7.5. How to Make a Robots.txt File with Yoast

The robots.txt file is a file that contains commands and tells search engine crawlers which pages are allowed to be indexed and not. With this file you can also block whatever crawler bots you want.

Follow the method below to create a robots.txt file for your site using Yoast:

  1. Login to your site dashboard.
  2. Go to the SEO menu > Tools > File Editor and select Create robots.txt file.Buat-File-robots-txt-dengan-Yoast
  3. The robots.txt file will be created automatically and select Save changes to robots.txt.File-robots-txt-website

If you want to know more about the features and functions of robots.txt, please read the robots.txt reference here.

8. Comparison of Yoast Premium vs Free

What’s interesting about this SEO plugin is that a free version is available for users. There isn’t much difference between Yoast SEO Premium vs Free version. Even if you use the free version, you will get many benefits for your SEO blog and website from this plugin.

However, if you want to know the difference, please see the Yoast Premium vs Yoast Free comparison table below.

Feature Yoast Free Yoast Premium
Set Title and Description Yes Yes
Breadcrumbs Yes Yes
Structured Data (Personal or Corporate) Yes Yes
Edit Robots.txt Yes Yes
Sitemap Yes Yes
Bulk Editor Yes Yes
Import and Export Plugin Settings Yes Yes
Social Media Account Settings Yes Yes
Keyword Optimization 1 Keyword 5 Keywords
Post and Page Previews Yes Yes
Check Page Duplication Yes Yes
Analysis of Articles and Languages Yes Yes
Plugin Update Yes Yes
Ad-free No Yes
24/7 Support Services No Yes
Export and Save Keywords No Yes
Internal Links Recommendations No Yes
Redirects Settings No Yes

Conclusion

Yoast SEO WordPress Plugin is the best SEO plugin for now. The article above has discussed all about the basic Yoast plugin and how to correctly set Yoast SEO on WordPress.